Did you know that Brazilian jeans are very well-known out there? It is true.
He was even called a “miracle” by fashion magazines. And this miracle, according to international admirers, is that in addition to a well cut, it takes up the butt.Compared to the Wonderbra, an English bra that was known to fight the law of gravity, it would be the Brazilian jeans the Wondebra of the butt.
The explosion of our jeans happened due to the famous ones who look for the sensuality, the valorization of the body and the perfect fit of the trousers produced here. Artists like Alanis Morissette, Christina Aguilera, Meg Ryan, Jennifer Lopez and Britney Spears were the first to circulate with Brazilian brands.
Brazilian jeans were recognized by the invention of the low waist (perfect for the Brazilian body) and the indigo with tactel, which leaves the pants 30% lighter. The cut that takes up the butt does not come for free and has a technical explanation: being taller behind and on the sides, much lower in the front, fits better in the hips, a trim produced only by us.
But it’s not just our ready-made parts that are successful out there. Brazil is already the third largest producer of denim in the world, losing only to China and Turkey. It is no wonder that large national companies are investing heavily in innovation, production and export. Add to this the creativity of the Brazilian designers and the already consecrated Brazilian sensuality and we have Brazil as an international reference in jeanswear.
All this investment has given Brazilian companies the status of supplier of brands like Zara, Calvin Klein, Miss Sixty, Replay, almost all wear denim produced here.
Despite this, Brazil is only in ninth place in the ranking of major exporters, losing to countries like China, the United States and India.
The country has already exported more denim. According to data from the Brazilian Textile and Apparel Industry Association (Abit), in 2012, Brazil exported just over 218 kilos of fabric and in 2009, the number was 277.5 kilos. The focus of Brazilian exports is the Americas, mainly Latin America. The country’s installed production capacity per year is estimated at 600 million linear meters. Around 95% of this production is consumed internally, placing the Country among the three largest consumer denim markets in the world.
The global impact of exchange rate fluctuations, the closure of markets in countries such as Argentina and Venezuela, and unfair competition in China have contributed to the decline in Brazilian exports in recent years. According to Abit’s superintendent, Fernando Pimentel, the sector, which employs more than 300,000 Brazilians, has been hampered by international agreements such as the American Free Trade Agreement (NAFTA), since Mexico began to trade with the United States at a Zero import. To commercialize with Brazil, the tax reached 17.5%.”Brazil has the potential to be a major exporter, serving the world and local fabric market. Companies are innovating, working with style and design. We need the capacity to invest systemically and this depends on the government, a more favorable exchange rate for exports and a tax system less onerous and complex, “he explains.
The invasion of Chinese products in the world market has caused unfair competition, because the Chinese product has a very low cost. According to Pimentel, the product manufactured outside would be between 20% and 30% cheaper. According to him, the improvement in the sector’s exports also depends on agreements already initiated with the European Union and on how Argentina will behave in relation to its import policies, since it is a large buyer of Brazilian denim.
It is also necessary to consider Turkey, which leaves in front of Brazil because it has zero tax, comments Alessandra Andrade Leonel, export director of Cedro Cachoeira, present in the denim market for more than 30 years and producing 4 million linear meters per month, To sell to Europe. “In addition to the problem of unfair competition with China, the foreign market is very focused on distribution and Brazil loses because, for example, to export to Europe, there are at least 60 days between production and delivery. The European market demands prompt delivery products, “he explains. But despite the difficulties of exporting, the executive affirms that Brazil is a reference in Latin America for being very innovative.
That is, that theory that many have to find that product that comes from outside is better than ours, is borada. Our jeans are among the best. So use and abuse!
You find several pieces of sweatshirt jeans in the Conscience Jeans store. Visit the Jeans Store at Brás at Mendes Junior Street, 395 or at Xavantes Street, 173 in São Paulo or find a reseller in your city, see here.
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