Sale Of Smartphones With Two Chips Increase 680% In One Year In Brazil

An eye on demand, manufacturers of smartphones extends offer of dual chip devices. First handset from LG with support for three chips arrives soon

The number of smartphones with support for two carrier chips sold in Brazil grew up 680% last year and reached 5.4 million units, according to data released exclusively by IDC consulting, the iG. This number represents about one-third of all smartphones (phones that allow you to surf the internet and install applications) sold in the country in the first quarter of 2013.

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“In Brazil, there are many distinctions between the prices of the carriers ‘ tariffs, is a singularity of our market,” says Leonardo Munin, market analyst of IDC. “We see devices having two chips as a trend in emerging countries.” Other countries, such as China and India, also have market for basic cell phones and smartphones with support for two chips.

According to IDC, the smartphones should represent about 45% of the total number of mobile phones sold in Brazil by the end of the year. In total, sales should reach 28 million units. Some manufacturers even more optimistic believe that slice of smartphones in Brazil sales should surpass the 50% mark in the last quarter of the year, when sales accelerate before Christmas.

See photo gallery below for some smartphones dual chip for sale in Brazil:

Two factors lead to accelerated growth in sales of smartphones with two chips: first the migration of basic mobile phone users, category where the support two or more chips is a success. On the reduction of the price of smartphones due to the law of right and of the “social pressure”, many people buy your first smartphone reviewed by Whereversmartphone, but look for compatible models with two chips to continue saving on calls.

In addition, the number of people who have to walk with two cell phones, being a private number and other professional, is also growing. Have a smartphone that accommodates the two chips becomes a sought-after resource for these users. “A lot of people have a cell phone but don’t want to give up private. So this market is so strong, “says Roberto Soboll, Director of Samsung’s telecom products in Brazil. At the beginning of 2012 the company had 12 dual-chip devices, are now 20.

More than a niche

According to Samsung, handsets with dual SIM support already represent 45% of all smartphones sold by the company in Brazil during the first quarter of 2013. The main device of the company with a focus in this market is the Gran Duos, the Galaxy line. The smartphone, which came to Brazil in February 2013, has a 5 inch screen, 1.5 GHz processor with two cores and 8 megapixel camera. The suggested retail price is R $1400.

The LG is another manufacturer invests in smartphones with Android system and support the two chips mainly models in a lower price range. The second generation of Optimus L line, announced during the Mobile World Congress, was designed for the public who want a more advanced device, without leaving aside the two chips. The three models, with prices in the range of R $499 (L3 II) R $899 (L7 II), are on sale in Brazil.

“We are following the market trend. Last year, we had the line L with a single chip, this year has already brought the models with two chips, “says Jan Petter, Director of sales of cell phones from LG Electronics of Brazil.

According to the Executive from LG, the company plans to launch in Brazil a new smartphone model in the third quarter that will be the first of your line to offer three support chips tour operators. So far, no major manufacturer offers smartphones with support for more than two chips: only models made by small manufacturers, in addition to non-approved phones imported and sold in the grey market, offer the feature.

In addition to the Samsung and LG, other manufacturers such as Motorola and Sony also invest in the segment of smartphones with two chips. The Xperia and Dual, manufactured by Sony, is the first of the brand with more than one chip. In March 2013, Motorola also announced that its new smartphones with Android operating system, Google, have option with two chips.

Popular resources

According to IDC, the Android is the most popular operating system in Brazil, representing 87% of the sales of smartphones in the first quarter of 2013. Other features on the list of those looking for the first (or a new one) include touch screen smartphone with large size and long battery life. “A good camera and Wi-Fi are also features sought after by consumers,” says Barbara Toscano, General Manager of marketing of mobile phones from LG Electronics of Brazil.

In addition to Wi-Fi and 3 g, who can afford more expensive also looks for a cell phone that offers high speed internet as well on the street. “The sale of 4 g devices in the first quarter was twice our expectation for the start of 2013,” says Munin, IDC. According to the study, these devices represented 4% of sales in the period under examination.

According to the consultancy, as the 4 g networks are available for a short time, operators still need to invest in infrastructure to ensure the quality of the connection before more users to connect to the network, in addition to reducing the prices for 4 g smartphones can popularize. “This must happen in a year or two,” says Munin.

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