Pepper Mill Will Turn Off All Cell Phones

Earlier, the joint family food was an almost sacred tradition. Errors were allowed only in exceptional cases.

This has now changed: often more about the Smartphone is communicated at dinner than with its own table neighbors. The Australian pasta company Dolmio would now put an end to this State. Therefore, she developed a special pepper mill in collaboration with several advertising agencies. It is used automatically all electrical appliances and all mobile phones connected to the intelligent mill turn off. For 30 minutes eating participants sitting at the table must adhere, then each other.

Promotional Video Shows The Reactions

In collaboration, some families with the pepper mill were equipped with the Clemenger BBDO Sydney marketing agencies, pollen, Starcom, and Ogilvy PR. Food participants reacting was then filmed and edited to a funny movie. It is to see how the family members react at first shocked, but then come together at the Phonejust. This is exactly according to the company the target of the campaign: to bring together families and to promote the communication between each other.

Further Applications Are Possible

The “Dolmio pepper hacker” called Pepper Mill is by no means just a gimmick, but actually can be used to flavor the food.The underlying technology could be useful also in other cases. As well as cinema and theatre performances during tests. It remains to be seen which companies in the future will bring similar products on the market.

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