Apple’s biggest competitor is catching up slowly
Every time when a new Apple product, the excitement is great. Thousands of people are facing the Apple stores around the world and waiting for the newest product.
Within only three days three million pieces were sold by the iPad mini. That’s nothing compared to the iPhone 5. Because the Smartphone caused an incredible onslaught. Already sold no less than five million iPhone-5-copies on the first weekend. In the fourth quarter last year the company sold 37 million iPhones, about 15 million iPads and around five million Mac computers.
But what brings people to like to stay to get an Apple product before the Apple stores? Why are Apple on as good for people?
Hysteria to the iPhone 5
The hype is bigger than ever with the launch of the iPhone 5. In the run-up to it caused the fuss. More than 2 million devices have been pre-ordered. People from all over the world gathered to be able to buy from the stores to the new iPhone 5.People who just waiting to hold the Apple Smartphone in hand faced the Hamburger Apple store 2500. Camped with abundant supplies some for days in front of the shop. From the front in, it is set that up to two iPhones per customer is likely to be sold. From abroad, even coaches came with business people who wanted to buy a new iPhone, because the popular smartphone in many countries will only be available from 2013.
Hardly anyone has heard of the long queues at all Apple retail stores or was already there. Unlike most competitors, the Apple brand exerts a very strong attraction. One has never seen wait so many people because of a product. Apple stands out from the crowd.
Many people ask themselves: like just do that? Quite simply: with a consistent management of the brand in all areas. Apple marketed its products as something special. As beautiful and vital things, rather than as ordinary objects. The Apple devices are nowadays as a status symbol.
The customer is tempted by his emotions for sale. The iPhone and iPad are represented as part of life and convey a special feeling of life. Apple sells its products because of the technical functional benefits as well, but sets on sale mainly on an emotional tie to the customers. So can identify people with the products and want to buy it. And that is the biggest difference.
The design of the stores is unique and plays an important role, and not tens devices such as when many of our competitors because only very few smartphones on the counter. None will be offered at the same time 15 cell phones, but there is currently only a new. Apple offers in the Smartphone category only the iPhone and is more on design and profitability. You invest more in marketing and benefit from the diversity of software and apps. That makes Apple so successful, because they’re different.
The closest effects raises Samsung. Increasingly, the marketing strategy of the manufacturer has changed in recent years. Communication with the customers has also grown on an emotional level and has become much more intense than some years ago. Samsung is the biggest competitor to Apple.
However, the strategy is quite different than for Apple. Samsung opts for a large number of different products that bring them into several versions out. The Smartphones are sometimes even better than Apple, but still trigger not a such hype, such as the annual newly published iPhone.
Apple has currently a lead in the sales strategy, because the image of the manufacturer builds on the phenomenon of these luxury products. But much can catch up devices Samsung with its Galaxy. Apple must be slow. Samsung opts for a new orientation of the image. The Korean manufacturer enthusiastically with Smartphones such as the Galaxy S3, which should also convey a special feeling of life.The high-end device is marketed under the new claim “A Smartphone inspired by the nature”. A new strategy, which clearly shows the effect.
Whether other manufacturers such as Nokia, Sony & co. will make it to these two top leading manufacturers to get will show up with the time.
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